The article addresses the issues of legal regulation of artificial intelligence (AI) in the context of its rapid development and penetration into various spheres of life. The introduction raises the problem of uncertainty in the legal environment regarding content created using AI, with a particular focus on copyright issues and the possibility of legislative recognition of AI as a subject of law. Market statistics analysis shows the growth of the global AI market and underscores the importance of developing legislation governing authorship and intellectual rights to prevent potential legal disputes and protect personal data. Special attention is given to the differences in approaches to the legal status of AI worldwide, including the USA, the UK, the European Union, China, and Russia, as well as initiatives by international organizations such as UNESCO and the World Intellectual Property Organization. The research methodology is based on comparative legal analysis, examination of regulatory acts, and expert evaluation, which allowed for identifying common features and significant differences in AI regulation across various jurisdictions. The article also explores key ethical issues related to the use of AI, including personal data protection and preventing data leaks. The research aims to propose possible solutions and adaptations of legislation considering the rapid development of AI technologies. It will be useful not only for lawyers and intellectual property specialists but also for a wide range of readers interested in modern technologies and their legal aspects. © 2025 Elsevier B.V., All rights reserved.