Traditional literary, artistic, and professional art criticism journals have losttheir decisive role in the cultural processes of the 21st century. Instead, media have become increasingly popular platforms for critical articles. This transformation hasled to a significant deviation from historically fixed review text prototypes. Media criticism has even begun to attribute even the texts of announcements and annotations to reviews. The classical review genre is explored in the works of T. V. Moskvina. Moskvina investigates the axiological and pragmatic aspects of media speech genres, such as review, and identifies the role of tropes and to poses in reviews. She also defines linguistic techniques that mak e her texts suitable for high educational purposes and functioning as social institutions. Moskvina employs a range of methods to analyze media reviews. She uses content analysis to study the content and semantic parameters of texts. Cognitive-pragmatic, contextual, and semantic-stylistic methods are used to interpret the functions of tropes. Sociolinguistic analysis, based on the correlation of social and linguistic phenomena, provides a broader social and cultural-historical context for analysing reviews by Moskvina. Individual style, understood as a set of cognitive, linguistic, and stylistic characteristics, is formed by different language resources. Moskvina created socially significant generalizations and relevant ideas about social and cultural processes in our country. © 2025 Elsevier B.V., All rights reserved.