DEVELOPMENT OF EXPORT POTENTIAL OF BUSINESS IN THE AI ECONOMY THROUGH PRODUCT QUALITY MANAGEMENT WITH THE HELP OF CORPORATE INFORMATION SYSTEMS

This paper dwells on the influence of corporate information systems and artificial intelligence (AI) on quality management and the development of the export potential of business in the conditions of the AI economy. The role of information and information systems in product quality is considered, specifics of the AI economy and its features in international trade are disclosed, different types of corporate information systems from the position of formation of competitive advantages and ensuring better results in product quality management are characterised, the key directions of the influence of the integration of AI and corporate information systems on product quality and export potential of companies, which are achieved due to predictive servicing, visual inspection, personalisation of products to consumer demands, and optimal management of supply chains, are determined. The methodological basis of this paper is comprised of the system and process approaches which allow combining theoretical and practical aspects of studying the problem from the position of different scientific spheres and views, including international trade, quality management, the digital economy, the concepts of development of the digital economy, and Industry 4.0. The research is based on the concepts of Total Quality Management (TQM), the theory of international trade, and modern views of the development of the digital economy and AI. To substantiate the conclusions, the methods of analysis, synthesis, comparison, and generalisation, as well as table and graphical methods are used. The main value of this paper lies in progressive consideration of the role and impact of information, corporate information systems, and quality management systems on the development of the export potential of business in the conditions of the AI economy. Attention is paid to identifying interrelations between the integration of AI and corporate information systems, an increase in product quality due to better management of information flows and the use of AI capabilities, as well as features of the development of the export potential of business in the conditions of the AI economy. By the examples of the leading companies, the practical results of this integration and its influence on competitiveness in international markets are demonstrated. © 2025 Elsevier B.V., All rights reserved.