4PS MARKETING THEORY ON THE EXAMPLES OF COCA-COLA SUCCESSFUL AND UNSUCCESSFULPR CAMPAIGNS

The purpose of this article is to consider successful and unsuccessful PR campaigns of The Coca-Cola Company using 4Ps marketing theory, in the process of considering the main topic of this article, we will see interesting practical examples. In conclusion, we can note the mistakes and strong points that The Coca Cola Company used in the process of promoting its products based on 4Ps marketing theory.