DOLCE & GABBANA UNSUCCESSFUL PR-CAMPAIGNS ACCORDING TO THE MARKETING-MIX CONCEPTION

This article overviews the history and principles and elements of the marketing-mix conception and lends insight into the importance of interaction of all the elements introduced. Along with the article enlightens unsuccessful PR campaigns of Dolce & Gabbana company according to the 4Ps. The aim of the article is to reveal mistakes the company made while choosing marketing tools for promotion. In the conclusion there is the summary of how to do well while promoting the business.