ANALYSIS OF THE EFFECTIVENESS OF CHANNELS FOR PROMOTING EDUCATIONAL SERVICES IN THE TASKS OF TRAINING PERSONNEL FOR THE COMMUNICATION INDUSTRY: A CASE STUDY OF THE EDUCATIONAL PROGRAM “ADVERTISING AND PUBLIC RELATIONS” AT THE INSTITUTE OF WORLD ECONOMY AND BUSINESS OF RUDN ArticleMalygina Olga P., Arkhangelskaya Ekaterina A.Education in the Asia-Pacific Region. Том 75. 2025. С. 367-376